Simon’s journey with PTSG began in 2008. A key member of the leadership team for more than 18 years, he works closely with the CEO and the PTSG Board to promote the business both in the UK and overseas. He is the architect of the PTSG brand and is responsible for crafting and executing a cohesive brand strategy that resonates across diverse markets, ensuring the company’s identity and values are consistently communicated.

Conducting thorough market research, Simon and his team understand sector trends and consumer behaviours, tailoring the brand message to different contexts while maintaining its core essence. By collaborating with various departments across the Group, he oversees the development of marketing campaigns, new service launches and public relations efforts that enhance PTSG’s brand visibility and reputation. Additionally, he provides strategic insights across the business, helping to align brand initiatives with the company’s overarching business goals, driving growth and establishing a strong national presence.